Bad Attitude News Alert

by | Oct 4, 2013 | Articles

Bad Attitude News Alert

Troubling Trends Show We’re Raising A Generation of Bratty Kids

by Michele Borba, Ed.D.


Author of Don’t Give Me That Attitude!: 24 Things Kids Do and How to Stop Them


Child expert and author of Don’t Give Me That Attitude!, Dr. Michele Borba. “Bad attitudes are far more deadly than mere behaviors because they are more entrenched and are kids’ operating beliefs for life. And there lies the danger: bad attitudes such as disrespect, bullying, arrogance, cheating are becoming “acceptable” to all to many kids.” Here are a few troubling trends that Borba says are warning signs our kids are in trouble.


  • Three-quarters of Minnesota kids agreed that today’s kids are materially spoiled and generally irresponsible. MindWorks 
  • A poll of 12 to 17 year olds found the average kid nags nine times to get a product his parents refuse to purchase; about half the parents finally give in. Center for a New American Dream. 
  • Nearly two out of three parents surveyed by a TIME/CNN poll said their kids measure self-worth more by possessions than their parents did at the same age. 
  • 85 percent of respondents in a recent AOL Time Warner poll said U.S. kids are spoiled. 
  • Only 12 percent of the two thousand adults polled felt that kids commonly treat others with respect; most described them as “rude,” “irresponsible,” and “lacking in discipline.” AOL 
  • 80% of people think kids today are more spoiled than kids of 10 or 15 years ago.Time/CNN And what’s more: Two-thirds of parents admit that their kids are spoiled. 
  • A national survey reveals that more than two-thirds of school police officers say younger children are acting more aggressively. 
  • US kids are 10 times more likely to commit murder than same-aged youths in Canada. CDF 
  • Since 1969, high school test cheating increased from 34% to 68%. 84% of college students believe they need to cheat to get ahead in the world. U.S. News & World Report 
  • More than 1 in 4 high schoolers said they would lie to get a job. Josephson Institute of Ethics 
  • 160,000 kids miss school daily due to fear of attack or peer intimidation. NEA 
  • 24% of high schoolers say they took a weapon to school at least once in past year. 73% of 10-to 18-year-olds hit someone during the year because of anger. Josephson Institute 
  • In 10 years juvenile theft has increased 22%. FBI Almost half of middle and high schoolers admitted stealing from a store during the year; 25% said they did so at least twice. JIE 

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About The Author:

Michele Borba, Ed.D., has worked with more than 750,000 parents and teachers over more than two decades. A dynamic and highly sought-after speaker, she has presented hundreds of keynote addresses and workshops throughout North America, Europe, Asia, and the South Pacific on enhancing children’s character development, self-esteem, achievement, and behavior. Her down-to-earth speaking style, inspirational stories, and practical strategies appeal to audiences worldwide.

Borba is the author of nineteen books for parents and educators, including Building Moral Intelligence, selected by as “one of the top ten parenting books of the year,” and cited by Publisher’s Weekly as “one of the most noteworthy of 2001”; Parents Do Make a Difference, selected by Child Magazine as an “outstanding parenting book of 1999”; and Esteem Builders, used by over 1.5 million students worldwide.

Borba appears as a frequent guest expert on television and National Public Radio talk shows, including The View, Fox & Friends, The Parent Table, and The Jenny Jones Show, and has been interviewed in numerous publications, including Newsweek, Parents, Redbook, First for Women, Family Life, Working Mother, the Chicago Tribune, the Los Angeles Times, and the New York Daily News, and serves as a columnist for Oxygen Media and as honorary advisory board member for Parents magazine. Her numerous awards include the National Educator Award, presented by the National Council of Self-Esteem.

Borba and her husband were partners in a private practice for troubled children and adolescents in Campbell, California. She received her doctorate in educational psychology and counseling from the University of San Francisco, her M.A. in learning disabilities, and her B.A. from the University of Santa Clara.

To contact Borba regarding her work or her media availability, or to schedule a keynote or workshop for your organization, go to or Her work can also be reviewed at


© 2006 by Michele Borba. Please contact for permission to reprint.